Discover how your conversion is being impacted by friction in the sales process being created by your blindspots.

Your prospects want to buy things that solve their biggest problems, and these areas of friction are the key to why they’re not choosing your solution despite you KNOWING they should be.

We call this The Frictionless Sale™ and it’s the key to our members increasing their conversion by an average of 52%. In this course you will learn:

    What are the 4 Areas of Prospect Friction and which 2 areas of friction you’re creating for your prospects unintentionally based on your archetype.

    The Psychology of a Buyer and how the science of psychology is actually the key to eliminating these points of friction.

    The specific formula to turn your prospects into highly motivated and problem aware buyers who see the value and ROI of your solution, ready to spend exactly what you’re asking them to.


    “Over the past 6 months I’ve taken 380 high-ticket sales calls. Using the CHASM system, my closing rate averaged 66.5%.

    The crazy part is that this consultative sales approach leaves each prospect I speak with feeling like they receive massive insight and value, and many have even “thanked” me for the call. Highly recommend!” – Justin Westbrooks

    "My only hesitation in leaving a review is that I don't want others in our field to copy what we are doing..."

    "I read a lot of business and sales books. Most are a rehash of old ideas. This methodology was vastly different. It took into account the modern reality that INBOUND leads are different and that the old outbound sales efforts (tricks) were doing harm.

    A read it, re-read it, bought copies of the their book for our 2 sales reps, then reached out to further engage the company. My only hesitation in leaving a review is that I don't want others in our field to copy what we are doing with the framework and ideas in this book. It's that powerful." - Tom Schwab, Sales CEO

    "The difference in our results has been profound."

    "The reality is on every sales team, someone is being sold: your sales team is selling your clients, or your sales team is selling you on why they can’t make the sales.

    We implemented a number of sales strategies in this book after reading it. It’s amazing how deep this book goes, and how many myths there are about sales. The difference in our results has been profound." - Colin Receveur, Sales CEO

    "A great tool and real confidence boost."

    I used the 4 Square tool with a client and it worked really well... A great tool to learn and a real confidence boost for my selling. I am fired up to be a change agent! Thank you both. - James Mears

    "I highly recommend reading this book!"

    "Hey team! I finished my first read of More Sales Bigger Impact by @David Bonney and @Mike Oppedahl this weekend. I highly recommend reading this book especially if like me. you feel you have have negative, limited thoughts about sales. This book is easy to read, informative, practical, and I am more encouraged to help others after reading it.

    A few takeaways for me were 1) learning about the invisible lead bucket, 2) understanding the myths of sales, 3) learning the relationship between the people I help and the money I make, 4) knowing myself to lead and grow myself in sales, and 5) assessing and diagnosing the right problem to avoid malpractice. I could say more but I don’t want to spoil it for you. Just wanted to share a few thoughts about it. Have a great week! - Chandra Jarrett

    "framework that alignED sales with my integrity and desire to serve potential clients."

    Before working through the 4-square process with David Bonney my view of the sales function of my management consulting business, and my ability to make sales were both pretty broken—something I needed to begrudgingly embrace so I could get in the door and do the real work of serving people.

    The 4-square process works for me because I desperately needed two things: 1) A mental framework that would align sales with my integrity and desire to serve potential clients, and 2) a practice I could execute with purpose that would allow me to improve from conversation to conversation. Though I am certainly still improving, and made a pretty significant blunder in a sales call last week, I now know what went wrong and can make adjustments. I’ve closed two new retainer contracts in the past two months using this process that have me about 40% ahead of where I started 2020. - Landon Lynch

    "Since using 4-square not a single prospect has declined my proposal."

    I’ve tried a number of sales approaches over the years with inconsistent results. Since I started using the 4-Square sales process not a single prospect has declined my proposal.

    This simple, memorable step-by-step process enables me to efficiently demonstrate my value and determine whether a prospect is a good fit. I’ve never needed a waiting list. Thanks to 4-Square, I’m looking at a calendar that’s filled with the most rewarding and profitable work I’ve ever done in my 15-year career. - Andrew Robinson

    "The leaders ended with clarity, commitment and direction!"

    "the immediate feedback from my team was "THAT WAS AWESOME!"

    "The comany's president was very impressed with the entire presenTation."

    "Prospect just said "we’ve NEVER had a marketing company or sales person be so insightful and transparent with us!"